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Prof Atul Arun Pathak and Sushmita Srivastava co-authored a case study titled ‘IndCo: Challenges of Designing and Implementing Customized Training’. This case study was published by Ivey Publishing on September 4, 2019.Read More
Prof Kapil Kaushik’s co-authored article titled ‘Riding out the pandemic: The role of brand message appeals on social media in shaping consumer responses’ was published by the Journal of Business Research (JBR). JBR is ranked as A category journal as per the ABDC journal ranking list. Dr. Abhishek Mishra...Read More
Prof Rahul Kumar Sett and Aravindan Chandrasekaran, Avinandan Sinha, Premal Shah co-authored a case study titled ‘A Technical Note Push-Pull Marketing Systems’. This case study was published by Ivey Publishing in December 2021.Read More
Prof Varsha Khandker, Sameer Bhajni, Sourabh Patil, and Upasana Makati co-authored a case study titled ‘White Print: The Dotted Word.’ This case study was published by Asian Case Research Journal in December 2019.Read More
Prof Atul Arun Pathak , Prof Saroj Kumar Pani, and Prof Anish Agarwal co-authored a case study titled ‘CampusHash: Evolving Business Model of an Entrepreneurial Venture’. This case study was published by Ivey Publishing on September 4, 2019.Read More
Prof Rahul Kumar Sett’s case study titled ‘Technical Note on Bundling’ was published by Ivey Publishing on August 26, 2017.Read More
Prof Gunjan Tomer Chairperson, Decision Sciences and Information Systems, Indian Institute of Management Nagpur, has co-authored an article on the 'Impact of individual perceptions of technology on turnover intention among IT professionals', which has been published in Journal of Systems and Information Technology. This study aims to...Read More
Prof Nikunj Kumar Jain has co-authored a paper titled ‘A Sustainable Approach for Multiple Dwellings Development Through Joint Procurement’. Dr. Piyush Choudhary, Oil and Natural Gas Corporation Ltd. (ONGC), Ministry of Petroleum & Natural Gas, Government of India, New Delhi, India, is his co-author. The paper has...Read More
Prof. Atul Pathak's co-authored paper, 'The power of words: driving online consumer engagement in Fintech', has been published in the International Journal of Bank Marketing (ABDC 'A' category). Prof. R.V. Shabbir Husain, Department of Marketing, S P Jain Institute of Management and Research, Mumbai, India; Prof....Read More
Prof Ranjitha GP, has authored ‘How does pandemic force social enterprises to evolve? – A case study of ThankUFoods’. It has been published in Emerald Emerging Markets Case Studies. This case study highlights the overall journey of ThankUfoods (TUF), a social enterprise, that empowers visually and physically...Read More