Prof. Satish Kumar’s co-authored research paper entitled ‘How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research’ has been published in the ScienceDirect Journal of Business Research. His co-authors are Prof. Weng Marc Lim, Professor at the Sunway Business School, Sunway University, Sunway City, Selangor, Malaysia & Faculty of Business, Design and Arts, Swinburne University of Technology, Kuching, Sarawak, Malaysia, School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria, Australia; and Professor Naveen Donthu, Professor at the Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA.
This research explores bibliometrics (or scientometrics) as a powerful technique to assess the trajectory of scientific research. Building on the Journal of Business Research’s seminal guides for bibliometric analysis—i.e., “How to conduct a bibliometric analysis: An overview and guidelines” and “Guidelines for advancing theory and practice through bibliometric research”—and using metaverse research as a case, this article presents in-depth procedural guidelines for (i) combing and cleaning bibliometric data from multiple databases (Scopus and Web of Science) and (ii) conducting bibliometric analysis using multiple tools (bibliometrix and VOSviewer).
It serves as a guide to harnessing the potential of bibliometrics for insightful assessments of scientific research and provides noteworthy insights into various features of the metaverse. It includes examining decentralized systems and the integration of digital assets, innovations, the influence of industrial revolutions, and ethical and sustainable development. The dynamics of digital identity, ownership, and business models are explored in tandem with the metaverse’s engagement strategies and multi-disciplinary perspectives. The comprehensive analysis addresses metaverse challenges, market behaviors, and marketing strategies.