A paper co-authored by Prof. Kapil Kaushik, titled 'The Tweeting Sponsor: Effect of a sponsor’s SNS message articulation/interactivity on consumers’ online response' has been accepted for publication in the European Sports Management Quarterly. Prof Kaushik has co-authored the paper with Prof. Abhishek Mishra and Prof. Shubhamoy Dey of IIM Indore.
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