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Prof. Atul Arun Pathak has co-authored a case titled 'Salt n Soap: Online Retailing of Food and Groceries', with Profs. Shabana Chandrasekaran (XIMB), Balamurugan Annamalai (IIM Sambalpur), and Atanu Ghosh (IITB). Published by Ivey Publishing, the case helps students compare and contrast business models and assess their suitability to meet customer requirements.