Prof Rahul Kumar Sett, faculty member and the chairperson of the Center of Excellence in brand management at the Indian Institute of Management Nagpur, has co-authored article - ‘The verse of reality and the reality of verse’, with Mr S Subramanyeswar, Chief Strategy Officer - APAC and head of global planning council of MullenLowe Group. The article explores a few possibilities the metaverse provides. Metaverses, like the ones envisioned by Meta, can give wings to human creativity and imagination. The authors expect metaverses to emerge as ideal platforms for entities to create their distinctive brand identity. The metaverse will compel us to question what it is to be human, the authors feel.
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