Prof. Som Sekhar Bhattacharyya’s co-authored article on ‘The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface’ has been published by Sage Journals. Arvind Sahay, chairperson-NSE Center for Behavioral Science at IIMA, and Arunaditya Sahay, Dean (Research) & Professor of Strategic Management at BIMTECH, are Prof. Bhattacharyya’s co-authors. This research focuses on the interaction between technology-led firm capabilities deployed at firm customer interaction and competitive advantage (CA). The researchers theorize
regarding a more effective approach to manage technology by looking at the effects of firm technology resource and capability deployment by a firm in the context of managing different dimensions of TRU at the firm–customer interface.
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