Track

Track: Reimagining HR in a Disruptive World”

Track Chairs:

Prof. Shailendra Nigam
Chairperson, Regulatory Affairs
IMI New Delhi

Prof. Soni Agrawal
Associate Professor
Dean EDP & MDP, IMI Kolkata

Themes

  • AI and HRM
  • Social robotics and HRM
  • HR analytics
  • Emerging technologies: Implications on employee management

Track: Sustainable Marketing

Track Chairs:

Prof. Poonam Kumar
Assistant Professor, IIM Sambhalpur

Prof. Chirag Malik
Associate Professor, BML Munjal University

Themes

  • Consumer Oriented Marketing
  • Customer value marketing
  • Innovative marketing
  • Sense-of-mission marketing
  • Societal marketing
  • Triple Bottom Line
  • Demonstrating how safe and mindful products and services are.
  • Demonstrating Social Responsibility
  • Reducing Expenses (Packaging, transportation, energy/water usage, etc.)
  • Support Eco-friendly programmes and community initiatives
  • Focus on green production

Track: Marketing Strategy and Consumer Behaviour

Track Chairs:

Prof. Poonam Kumar
Assistant Professor, IIM Sambhalpur

Prof. Sumedha Chauhan
Professor, O P Jindal Global University

Themes

  • Consumer behaviour in digital era
  • Marketing in e-commerce
  • Social Media Marketing
  • Innovations in Marketing
  • Literature Reviews in Consumer Studies
  • Online Marketing Strategies
  • Marketing Analytics

Track: New age leadership: The role of compassion and empathy

Track Chairs:

Dr. Kapil Pandla
Dean – Business Development at IMI, Bhubaneswar.

Prof. Shaji Kurian (Ph.D)
Professor and Head of the Department – HR & OB area at JAGSoM (Jagadish
Sheth School of Management, formerly – IFIM Business School, Bangalore)

Themes

  • Future Workplaces and leadership
  • Leading in VUCA world
  • Compassionate Leader and Organisational Growth
  • Leadership for Positive Employee Experience
  • Employee Performance and leadership
  • Emerging Paradigms in Leadership
  • Communication and Leadership

Track: Innovation and Entrepreneurship in the Digital Age: Emerging Contours

Track Chairs:

Dr Raj K Kovid
Professor, Sharda University, Greater Noida

Dr Tarun Dhingra
Professor, Jaipuria Institute of Management, Noida

Themes

  • Entrepreneurship and Startup Ecosystem
  • Entrepreneurship Intention, Education, and Incubation
  • Women’s Entrepreneurship, Social Entrepreneurship
  • Digital Entrepreneurship
  • Business Model Innovation in the Digital Age
  • Digitalization and Innovation in Not-for-Profit Organizations (Education, Social, Govt.)
  • Innovation in Financing New Ventures: Crowdfunding
  • Digital Marketing and New Ventures
  • Green Ventures and Sustainability
  • Family Businesses in the Digital Age
  • Mergers & Acquisitions and Governance in Digital Platform Businesses
  • Strategic Leadership in the Digital Age

Track: Environment, sustainability, and governance (ESG) and Finance

Track Chairs:

Prof. Prashant Sharma
Associate Professor (Finance),
Jaipuria Institute of Management, Noida;

Dr. Dinesh K Sharma
Assistant Professor (Finance),
School of Management, Gautam Buddha
University, Greater Noida;

Themes

  • ESG and financial performance of firms
  • ESG and financial management practices
  • Role of ESG on investment management practices
  • Role of ESG on financing policies
  • Green finance and investments
  • Sustainable finance
  • Ethical finance
  • ESG and performance of SMEs
  • ESG and credit rating

Track: Leveraging technology disruptions in banking and financial services to achieve inclusivity and diversity

Track Chairs:

Prof. Prashant Sharma
Associate Professor (Finance),
Jaipuria Institute of Management, Noida;

Dr. Gaurav Agrawal
Associate Professor (Finance),
Atal Bihari Vajpayee Indian Institute of Information Technology and Management Gwalior

Themes

  • Digital finance
  • Role of technology adoption in insurance and microinsurance sector
  • Role of technology in investments, accountancy and financial management
  • Role of technology adoption in corporate governance
  • Fintech
  • Mobile payment and banking
  • Role of technology in microfinance

Track: Technology, Circularity and Resilience in global value chains

Track Chairs:

Dr. Badri Narayanan Gopalakrishan
Head Trade, Commerce and Strategic Economic Dialogue
NITI Aayog Government of India
New Delhi

Dr. Vranda Jain
Deputy Director
Indian Council of Social Science Research (ICSSR)
Ministry of Education
Government of India
New Delhi

Themes
A few of the suggested sub-themes of this track are:

  • Technological Innovations and Circular Economy transition
  • Trade and Circular Economy transition
  • CE networks and GVC resilience in post COVID-19
  • Public Policy towards CE and GVCs
  • Business/ Governance models for sustainability in GVCs
  • Lessons from pandemic disruptions to GVC
  • Changing landscape of international trade post COVID 19
  • Trade, technology and GVCs
  • Trade, FDI, strategic partnership in GVCs

Track: Capabilities-oriented digital transformation

Track Chairs:

Prof. Lucienne Abrahams

Themes

This track invites academics and postgraduate researchers interested in how success in digital transformation relies on an increasingly complex multitude of capabilities, including individual, team and institutional capabilities. It includes presentation of an overarching analytical framework for examining capabilities. It also includes case studies that reflect on situated learning and collective human capabilities, capabilities in public sector digital transformation including in schools, and capabilities in resource-constrained environments. We invite interested researchers to contribute on capability-oriented digital transformation in agriculture, in banking and fintech services, in e-commerce and cross-border trade, or any other sectoral perspective on capabilities-oriented digital transformation.


Track: Digitalisation, Fintech and Sustainability

Track Chairs:

Dr. Bhavish Jugurnath

Themes

A key factor to connecting the digital world to society is digital service innovation, and such innovations are the cream for sustainable digital businesses. In the field of information systems of digital service innovation, research can provide new possibilities as well as solutions to the problems that exist in this area. Fintech and digital business services will be discussed in this track.

Digital evolution is aiming for new heights with the progression of technological explosion. The flares even reach every corner of the globe by improving a more beautiful, valuable, and well-organized lifestyle. The core of these improvements is collecting, grouping, and manipulating unstructured data, which are sourced by various methods and analytics to form it into information.

Digitalization is drastically changing how we live and our work. Remarkable advancements in technology such as Data Analytics, Artificial Intelligence, Machine Learning, the Internet of Things, and Digital Platforms are the significant contributors shaping day-to-day life. Digital transformation reshapes sectors, allows new business models, and offers enterprises unrivaled value capture potential. The last decade witnessed tremendous growth of Digitalization, and Digital Services focused business models gained new heights and acceptance compared to traditional business models. Modern trend reveals that even conventional business models have transformed into Digital Platforms.

This conference theme track aims to expand the discussion about the role of Digitalization and digital services in redefining sectors, including Healthcare, Finance, Cyberspace, e-Commerce, and Education.


Track: Fostering culture nurturing leadership: an inclusive paradigm of new age india

Track Chairs:

Rajeshwari Narendran

Themes

Many Indians are leading globally acclaimed corporate and making India proud. It’s high time we explore that how a culture fostering human possibilities touch new skies and prepares the soil for nurturing leadership in Indian organizations in building an inclusive eco system envisaging all those deserve to be there. There is no dearth of talent and potential across genders, regions and sectors and promises a bright future. While there are concerns related with glass ceiling, maternal walls, differently abled and inclusion of LGBTQ community, there are many trend setter new age start ups and younger gen leaders who have voiced to be different. Let’s hear some interesting researches, industry practices, new benchmark policies innovative ideas that work around the theme of D&I and is open to create the world as a better place to live.


Track: : “Self-forming and Self-organizing Online Communities: Listening Beyond Borders”

Track Chairs:

Nalanda Roy
Associate Professor
International Studies and Asian Politics Visiting Scholar,
Center for Genocide and Human Rights,
Rutgers University
Inclusive Excellence Faculty Fellow

Sriparna Basu
Professor (Communication)
FORE School of Management, New Delhi

Abstract:
During the past two decades, access to Information Communication Technology (ICT) and social
media platforms have led to many new digital spaces for communicating – ranging from friendship
groups, to chat rooms, to professional discussion boards, newsgroups, etc. The past couple of
decades have also witnessed the growth and creation of many self-forming and self-organizing
movements online, with their focus on shared humanitarian concerns and vulnerabilities leading
to social listening across borders, and subsequent shared and emerging discourses. This panel will
identify how applications and access to technology and social media platforms enable the creation
of self-forming, self-organizing movements capable of sharing alternative discourses in
advocating for diverse agendas. Experts on the panel will explore the ‘digital landscapes,’ a term
that refers to the “complex and overlapping contours of online information flows,”[1] and explain
how actors navigate the geographies of this landscape, and whether and how they have the
resources to do so.

Keywords: Digital, ICT, movements, social media


Track: Corporate and start-up interactions under the gamut of business ecosystems:The evolving dynamics

Track Chairs:

Anil Kumar Singh
Professor (Strategy)
FORE School of Management, New Delhi

Sriparna Basu
Professor (Communication)
FORE School of Management, New Delhi

Abstract:
Ecosystems are interdependent organizations that are not hierarchically governed and are made
possible through modularity. The fact that their combined investment cannot be redeployed
elsewhere binds them together. The idea of ecosystems has increased awareness and brought
new forms of value generation and value capture mechanisms into sharper light. Ecosystems
can be viewed as structure considering the activity-centric view of interdependence, and with
the actor-centric view ecosystem can be viewed as affiliation. Non-linear, multi-lateral
interactions resulting in quasi equilibrium are the cornerstones of a business ecosystem. Under
ecosystem view of strategy, the inter and intra organizational interactions need to be viewed
with the ecosystem lens. Some of the key themes under this track to be deliberated and explored
are: How are interactions across and within the corporates and startups operationalized? How
do new ecosystems emerge? What are the challenges for governance in emerging ecosystems?
Are some of the key themes under this track to be deliberated and explored.

Key words: Ecosystem, startup, value generation, multilateral interactions


Track: Paragraph on Sustainability in Organizations and the image for PRISM Conference

Track Chairs:

Dr R K Mishra
Senior Professor
Institute of Public Enterprise

Abstract

Business of Business is no longer Business. Business of Business is now Sustainability. There is an implied contract between Society and Business. Business activities should not endanger societal interests. Driven by public and stakeholder pressure, sustainability has risen to the top of the business agenda for CEOs in all sectors. However, the road to introducing and implementing sustainability within an organization is fraught not without challenges. Most companies commit to sustainability. But the question is: Do they deliver it? This session encourages papers on sustainability strategy, challenges to effective sustainability, employee understanding of sustainability based on organizational structure, sustainability business models, stakeholders, and sustainability, tracking sustainability performance, and sustainability reporting. Papers on current issues in sustainability such as the adoption of a circular economy by business, emission control and carbon trading, industry 4.0 and sustainability, and sustainability through decentralized production and the related dimensions will also be welcome in this session.


Track: Applications of Industry 4.0 in Aerospace manufacturing

Track Chairs:

Danish Nasir
Chief Manager
Hindustan Aeronautics Limited

Abstract

The fourth industrial revolution, i.e. Industry 4.0 (I4.0), connects physical factories with the outside world through the internet and advanced technologies. Some of the components of I4.0 are artificial intelligence, robotics, automation, virtual reality, additive manufacturing, data analytics, cloud computing etc. Aircraft manufacturing is a complex industry which requires a high level of technological expertise. The capital investment in producing an aircraft is enormous. The applications of I4.0 can help manufacturers introduce newer production methodologies that will improve quality and cut costs. We welcome papers relating newer technologies to aircraft manufacturing processes in this context. They may have conceptual models, novel techniques, supply chains, or issues associated with I4.0 and aerospace manufacturing processes.


Track: The Future of Talent Management in the Changing Global Environment

Track Chairs:

Dr. PV Ramana Murthy
Chief Executive Officer of Pinsight By PV


Track: Leading the business of the future: transformation in a changing world

Track Chairs:

Rajnish Mehta
Former Executive Director-Corporate Strategy,
Planning & Business Development,
Hindustan Petroleum Corporation Ltd


Track: Manufacturing Edge: People , Process and Technology Transformation.

Track Chairs:

Amitabh Bhattcharjee
Chief Technical Services
Tata Metaliks Ltd.

Abstract
This track is mainly for manufacturing companies to present the transformation work done in area of people, process or technology transformation.