“IIM Nagpur was privileged to e-host Ms. Prapti Jha, Innovation Catalyst at Ford Motor company (Detroit USA) and Mr. Harsh Wardhan, Strategist, Product Design team at Ford Motor Company (Detroit USA) for E-Talks’20 which was organized by Entrepreneurship Cell of IIM Nagpur. The session focused on ‘Human-Centered Innovation: Design thinking as a strategic advantage’.
The session covered the significance of Innovation and Design thinking. The speakers briefed about the DVF model, Roger Martin model and 10 types of innovation. They mentioned how design thinking and innovation helped the Ford F150 to get a competitive advantage and improved value proposition based on customer desirability. The session concluded with a learning that ‘what seems to be obvious is not the obvious’ solution and the process is iterative for the results to show up.
IIM Nagpur extends its gratitude to Mr. Harsh Wardhan and Ms. Prapti Jha for the informative session.”