Debarun Chakraborty

Prof. Debarun Chakraborty is presently working as an Associate Professor in Marketing Management area & Chairperson in Online MBA at the Indian Institute of Management (IIM), Nagpur. He has more than 17 years of work experience across industry and academia. He has completed BE in Chemical, MBA in Marketing, and PhD in Management. Prof. Chakraborty teaches various courses, namely Innovative Promotion Strategies, Services Marketing, Rural Marketing, Consumer Behavior, Marketing Management, Business Research Methods for MBA & Ex-MBA programs, and Advanced Marketing Research & Analytics for PhD programs. His research interests include Technology Adoption, Human-Computer Interaction, Food Marketing, and Sustainability.

Prior to joining IIM Nagpur Prof. Chakraborty was associated with Symbiosis Institute of Business Management, Nagpur, the constituent of Symbiosis International (Deemed University), Pune, as a Professor. He has also served as Deputy Director and Research Head during his tenure at SIBM Nagpur. He has also guided two PhD scholars under Symbiosis International (Deemed University), Pune. He has also completed three international research projects with Saudi Electronic University UAE and one with Aston University UK. He is presently involved as a principal consultant with a consultancy named "Project Utkarsh" sponsored by Bhushilp Mines and Minerals Pvt. Ltd., Nagpur.

Prof. Chakraborty has published more than 45 papers in ABDC A* & ABDC A category journals namely Journal of Business Research, Psychology & Marketing, Journal of Retailing & Consumer Services, Decision Support Systems, Journal of Sustainable Tourism, IEEE Transactions on Engineering Management, Technological Forecasting and Social Changes, Technovation, Journal of Hospitality Marketing & Management, Journal of Computer Information Systems, Electronic Commerce Research, Journal of Global Information Management, Journal of Environmental Management, Asia Pacific Journal of Tourism Research and many more. He is also on the Editorial Board of several top journals published by Taylor & Francis, Sage, Wiley, Emerald & IGI Global.

ABDC A* Category Journals:

• Behera, R., Janssen, M., Rana, N P, Bala, P., & Chakraborty, D. (2024). Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces. Decision Support Systems.
• Chakraborty, D. & Mattila, A. (2024). The effect of self-conscious emotions of guilt and regret on consumers’ intentions to reduce food waste. Journal of Sustainable Tourism.

ABDC A Category Journals:

• Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2021). What drives brand love for natural products? The moderating role of household size. Journal of Retailing and Consumer Services.
• Chakraborty, D., Kayal, G., Mehta, P., Nunkoo, R., & Rana, N. P. (2022). Consumers’ usage of food delivery app: a theory of consumption values. Journal of Hospitality Marketing & Management.
• Chakraborty, D., Siddiqui, A., Siddiqui, M., & Alatawi, F. M. H. (2022). Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework. Journal of Retailing and Consumer Services.
• Chakraborty, D., Siddiqui, A., Siddiqui, M., Rana, N. P., & Dash, G. (2022). Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement. Journal of Retailing and Consumer Services.
• Chakraborty, D., & Paul, J. (2023). Healthcare apps’ purchase intention: A consumption values perspective, Technovation.
• Chakraborty, D., Siddiqui, M., & Siddiqui, A. (2022). Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective. International Journal of Consumer Studies.
• Chakraborty, D., Singu, H. B., & Patre, S. (2022). Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT). Journal of Retailing and Consumer Services.
• Chakraborty, D. (2022). Purchase Behavior of Consumers Toward GSAs: A Longitudinal Assessment. Journal of Computer Information Systems.
• Chakraborty, D., Siddiqui, M., Siddiqui, A., Paul, J., Dash, G., & Dal Mas, F. (2023). Watching is valuable: Consumer views–Content consumption on OTT platforms. Journal of Retailing and Consumer Services.
• Chakraborty, D., Rana, N. P., Khorana, S., Singu, H. B., & Luthra, S. (2022). Big Data in Food: Systematic Literature Review and Future Directions. Journal of Computer Information Systems.
• Siddiqui, M., Chakraborty, D., & Siddiqui, A. (2023). Consumers Buying Behaviour towards Agri-Food Products: A Mixed-Method Approach. Journal of Retailing and Consumer Services.
• Verma, A., Chakraborty, D., & Verma, M. (2023). Barriers of Food Delivery Applications: A Perspective from Innovation Resistance Theory Using Mixed Method. Journal of Retailing and Consumer Services.
• Dash, G., Rishi, B., Paul, J., Akmal, S., & Chakraborty, D. (2023). Digitization, Marketing 4.0 and Repurchase Intention in E-tail: A Cross-national Study, Journal of Global Information Management.
• Polisetty, A; Chakraborty, D; Sowmya, G; Kar, A.K; Pahari, S. (2023). “What Determines AI Adoption in Companies? Mixed Method Evidence.” Journal of Computer Information Systems.
• Sowmya, G; Chakraborty, D; Polisetty, A; Khorana, S; Buhalis, D. (2023) “Use of Metaverse in Socialising: Application of the Big Five Personality Traits Framework”. Psychology & Marketing.
• Chakraborty, D; Singu, HB; Kar, A.K.; Biswas, W. (2023). From fear to faith in the adoption of Medicine Delivery Applications: An integration of SOR framework and IRT theory. Journal of Business Research.
• Chakraborty, D; Patre, S; Tiwari, D. (2023). Metaverse Mingle: Discovering Dating Intentions in Metaverse. Journal of Retailing and Consumer Services.
• Chakraborty, D; Kar, A; Dennehy, D. (2023). Metaverse in e-commerce industry: current trends and future prospects (Editorial). Electronic Commerce Research.
• Chakraborty, D; Mehta, P; Dash, G; Khan, N; Jain, R.K; Biswas, D. (2023). What drives consumers to adopt mobile payment apps in the post-COVID scenario: The role of openness to change & user involvement. Journal of Global Information Management.
• Patre, S; Chakraborty, D; Kar, A.K; Singu, H; Tiwari, D. (2023). The Role of Enablers and Barriers in the Upskilling and Reskilling of Users through Professional Skilling Programmes on EdTech Platforms. IEEE Transactions on Engineering Management.
• Chakraborty, D; Polisetty, A; Misha, A; Rana, N P. (2023). A Longitudinal Study on How Smart Tourism Technology Influences Tourists’ Repeat Visit Intentions. Asia Pacific Journal of Tourism Research.
• G, S; Chakraborty, D; Polisetty, A; Jain, R K. (2024). Exploring the Adoption Patterns of Matrimonial Apps: An Analysis of User Gratifications. Journal of Retailing and Consumer Services.
• Chakraborty, D; Polisetty, A; Nunkko, R; Rana, N. (2024). What drives the tourists towards sustainable behavior? A Longitudinal study. Asia Pacific Journal of Tourism Research.
• Chakraborty, D; Polisetty, A; G, S; Rana, N; Khorana, S. (2024). Unlocking the Potential of AI: Enhancing Consumer Engagement in the Beauty and Cosmetic Product Purchases. Journal of Retailing and Consumer Services.
• Polisetty, A., Chakraborty, D., Singu, H. B., & Behl, A. (2024). Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation. Journal of Environmental Management, 359, 121095.
• Chakraborty, D; Polisetty, A; Rana, N. P. (2024). Consumers’ continuance intention towards metaverse-based virtual stores: A multi-study perspective. Technological Forecasting & Social Change.
• Chakraborty, D., Kar, A. K., Patre, S., & Gupta, S. (2024). Enhancing trust in online grocery shopping through generative AI chatbots. Journal of Business Research.
• Pahari, S., Chakraborty, D., Polisetty, A., Dash, G., Camilleri, M. A., & Zhang, J. Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability. Business Strategy and the Environment
• Choubey, V. M., Chakraborty, D., Pahari, S., Kumar, K., Jain, R. K., & Rana, N. P. (2024). Unveiling the Puzzle of Social Media Adoption Among Small Grocery Retailers: Perspectives and Evidence Through Mixed Methods Approach. Journal of Global Information Management.
• Chakraborty, D., Mehta, P., Khorana, S. (2024). Metaverse technologies in hospitality: using the theory of consumption values to reveal consumer attitudes and trust factors, International Journal of Contemporary Hospitality Management.
• Choubey, V; Chakraborty, D; Sharma, A; Khorana, S; Buhalis, D. Metaverse in Tourism: Tourist Involvement as a Moderator. Asia Pacific Journal of Tourism Research.
• Basu, B; Chakraborty, D; Kar, A. K. (2024). User experience of the online grocery platforms: Perspectives & Evidences from Jiomart & Bigbasket. International Journal of Production Economics.
• Chakraborty, D; Behl, A; Shankar, A; Gundala, R. (2024). Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model. Communications of the Association for Information Systems.

• Innovative Promotional Strategies
• Services Marketing
• Consumer Behavior
• Marketing Management
• Advanced Marketing Research & Analytics
• Business Research & Methods
• Rural Marketing

Research Projects

1. Title: Transition to E-learning: By Choice or by Force: A Cross-cultural and Trans-National Assessment
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 11th March 2021
2. Title: A Study on Adoption of E-Health Services: Developing an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 22nd May 2022
3. Title: A Study on Adoption of Mobile Learning Apps (MLA): Development of an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 17th April 2023

Consultancy:

1. Title: Project Utkarsh; Funding Agency: Bhushilp Mines and Minerals Pvt. Ltd., Nagpur; Role: Principal Consultant; Status of The Project: Ongoing

1. Chairperson- Online MBA at IIM Nagpur.
2. Served as a Deputy Director & Research Head during his tenure at SIBM Nagpur.