मई 2021 – आईआईएम नागपुर

Why do organizations need Internal PR?

Why do organizations need Internal PR?

Why do organizations need Internal PR?

Bunty was walking down the street when he stumbled upon an advertisement for a house on sale. Now, Bunty isn’t the one who pays much attention to ads, but what caught him off-guard was that it was his house! He ran back home and told his parents all about it. To his surprise, they said they were the ones who put up the advertisement.

“Why didn’t you tell me first?” Bunty exclaimed.

No one wants to be in the same painful position as Bunty, certainly not your employees. A happy and satisfied employee base is essential for an organization to flourish. The key to achieving this is communication, and Internal PR takes care of just that.

What exactly is Internal PR? The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Internal PR refers to not just your employees but everyone who has a role in your organization.

It should be a vital aspect of every organization’s communication strategy because it’s just as important as external PR. Public relations isn’t just about what everyone else outside your business thinks about you. It is about what people within the organization believe too.

As organizations expand, it gets challenging to make every employee feel involved. The senior management needs to establish sharp lines of two-way communication within the organization to overcome this challenge. The process involves readily listening to your employees and addressing their issues. Sharing business information also makes employees feel that they are valuable to the organization.

All these are important pieces of the puzzle of Employee Branding. Your employees can be your best ambassadors or your worst critics. The choice is yours!