MarX, the Marketing Club of IIM Nagpur is pleased to announce a guest session by Mr. Saurabh Nath, Associate Director-Marketing, Motherbrand Portfolio at Kellogg Company, on the topic ‘Consumer Buying Behaviour and Power of Culture’. A SIBM-Pune alumnus, Mr. Nath is the category head for Kellogg’s Cornflakes, Kellogg’s Muesli and Kellogg’s Granola. He has been with Kellogg for nearly four years, prior to which he worked with Kimberly Clark Ltd as an Assistant Manager-Consumer Insights. The session promises to bring new insights into consumer behavior and culture for the marketing enthusiasts at IIM Nagpur.
Details of this event are available on Media Room Click Here