Mr. Saurabh Nath, Associate Director-Marketing, Kellogg Company, delivered an informative and insightful session on Consumer Buying Behavior and the Power of Culture. “Culture does eat strategy for breakfast”, as was brilliantly explained by Mr. Nath using various ads and campaigns. He also explained how everything links back to the 6 P’s of Marketing and that every marketer should know about the brand archetypes. The session emphasized the importance of positioning the brand on the basis of “Size of Price” and the “Right to Win.” Mr. Nath enabled students to appreciate the real-world applications of marketing and advertising strategies.
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