MarX – the Marketing Club of IIM Nagpur, is likely to conduct ‘KOTLER’S CRYPTIC CLAN’ on 2nd October 2018. The event is an opportunity for the students to acquire knowledge about creating guerrilla marketing strategies and how an inexpensive and unconventional method of marketing can impact the consumer’s purchase decision.
After having done a guest session on marketing effectiveness in brand communication and MM –I, both the batches are exposed to the designing of marketing communication strategies through the AIDA and communication model. This event aims to ingrain the guerrilla marketing strategy right from ideation to implementation process with a frugal financial budget.