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Prof Ranjitha GP, a faculty member in the Marketing Area at IIM Nagpur, has contributed to the Book ‘Dealing with Socially Responsible Consumers’ published by Palgrave Macmillan. Prof. Ranjitha and Krishnan Jeesha, Indian Institute of Management, Lucknow, India, have co-authored the chapter titled ‘Collaborative Consumption: The Future...Read More
Prof. Som Sekhar Bhattacharyya’s co-authored article on ‘The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface’ has been published by Sage Journals. Arvind Sahay, chairperson-NSE Center for Behavioral Science at IIMA, and Arunaditya Sahay, Dean (Research) & Professor of Strategic...Read More
Prof. Som Sekhar Bhattacharyya’s co-authored article on ‘Study of emerging avenues in supply chain resilience; the case of integration of additive manufacturing with spare parts procurement’ has been published in Emerald Insight. This research tries to study the impacts of adopting additive manufacturing (AM) for spare parts...Read More
Prof Nikunj Kumar Jain has co-authored a paper titled ‘What drives customers toward proximity payment services? An integrated theory of planned behaviour perspective’. Prof Kapil Kaushik from the Indian Institute of Management Nagpur, Nagpur, and Anita Sharma, from Inkpothub, Jaipur, Rajasthan, are his co-authors. The article has...Read More
Prof Kapil Kaushik has co-authored a paper titled ‘What drives customers toward proximity payment services? An integrated theory of planned behaviour perspective’. Prof Nikunj Kumar Jain from the Indian Institute of Management Nagpur, Nagpur, and Anita Sharma, from Inkpothub, Jaipur, Rajasthan, are his co-authors. The article has...Read More
Dr Magesh Nagarajan’s co-authored editorial article on ‘Data-Driven Approaches to Enable Urban Transformation’ has been published by Frontiers in Sustainable Cities journal. Dr Sujit Sikder (Researcher Leibniz Institute for Ecological Urban and Regional Development (IOER) Dresden, Germany), and Dr Kh Md Nahiduzzaman (Assistant Professor University of British Columbia,...Read More
Prof Deepmala Baghel’s research paper titled ‘Resilience of MSMEs During the Pandemic’ has been published in 'The International Handbook of Disaster Research. Springer, Singapore'. As scholars, policymakers, and industries are focusing on disaster resilience as a goal for the country’s socioeconomic development, this study aims to look at...Read More
Prof Ankita Dash’s research paper titled ‘Anatomizing India’s Presence in Automotive Global Value Chains’ has been published in Foreign Trade Review. Rupa Chanda (Director, Investment, Innovation and Trade Division, UNESCAP and Professor, Department of Economics and Social Sciences, Indian Institute of Management Bangalore, Bangalore, Karnataka, India) is her...Read More
Prof Kapil Kaushik’s co-authored article titled ‘Riding out the pandemic: The role of brand message appeals on social media in shaping consumer responses’ was published by the Journal of Business Research (JBR). JBR is ranked as A category journal as per the ABDC journal ranking list. Dr. Abhishek Mishra...Read More
Prof Rahul Kumar Sett and Aravindan Chandrasekaran, Avinandan Sinha, Premal Shah co-authored a case study titled ‘A Technical Note Push-Pull Marketing Systems’. This case study was published by Ivey Publishing in December 2021.Read More