Apoorv Khare

Apoorv Khare is an Associate Professor in the Marketing Management area at IIM Nagpur. Apoorv obtained his PhD from Indian Institute of Management Calcutta in Marketing area. He holds a bachelor degree in Pharmaceutical Sciences from Dr. H. S. Gaur University, Sagar, MP. He did his MBA from Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, MP. He has previously worked at IIM Tiruchirappalli. Before joining PhD, Apoorv worked for eight years in Pharmaceutical and Banking sectors in various roles in Sales and Marketing. His broad research interests lie in socio-cultural aspects of consumption and markets and informal markets. His research has been published in reputed journals such as Journal of Public Policy & Marketing, Journal of Marketing Management, Journal of Business Research, and Philosophy of Management. His teaching interests are in the areas of Sales and Distribution Management, Marketing to the Base of the Pyramid Consumers, Marketing Semiotics, and Qualitative Marketing Research.

Research interests:
Informal Markets, Socio-cultural aspects of consumption and markets

Publications

• Khare, A. and Jain R. (2022). “Mapping the conceptual and intellectual structure of the consumer vulnerability field: a bibliometric analysis”. Journal of Business Research, Volume 150: 567-584.
• Khare, A. and Vikas R. M. (2022). “PARI as an Alternative to Corporate Media: Public Sphere and Rural Silencing in India.” In Organizing Resistance and Imagining Alternatives in India, 213-240, edited by Rohit Varman and Devi Vijay, Cambridge University Press.
• Khare, A. and Varman R. (2017). "Subalterns, Empowerment and the Failed Imagination of Markets" Journal of Marketing Management (2017), Volume 33 (17-18): 1593-1602.
• Khare, A. and Varman R. (2016). "Kafkaesque Institutions at the Base of the Pyramid." Journal of Marketing Management, Volume 32 (17-18): 1619-1646.

Conference Organized

Organized and co-chaired the 16th Biennial Conference of the International Society of Markets and Development: "International Conference of Markets and Development (ICMD 2021)" held at IIM Tiruchirappalli (details at: www.ismd2021.iimtrichy.ac.in)

Conference Papers (select)

• Khare, A. (2023). “Rethinking informal markets: a case of second-hand cloth market in India”. In ISDSI-Global 2023 conference, at IIM Ranchi. Theme: The Future of Strategy and Entrepreneurship: Opportunities and Challenges in a Changing Landscape, 26-29 December, 2023.
• Khare, A. (2023). “On the Ontological status of the Information System Research”. In IFIP WG 8.6 Conference at IIM Nagpur. Theme: Transfer, Diffusion and Adoption of Next-Generation Digital Technologies, 15-16 December 2023.
• Ismael A. A., Khare A., and Varman R. (2022). “Denotified tribe at the law’s threshold: (Il)Legality and partial organization in India”. In 38th EGOS Colloquium 2022 at Vienna Theme: Decolonizing Perspectives and Decolonial Pluriversality in Management Praxis & Research.

Sales and Distribution Management, Marketing to the Base-of-the-Pyramid Consumers, Marketing Management, Marketing Semiotics

Apoorv has conducted training sessions for corporate executives in various management development programmes in the areas of Channel Management, Sales Management, Rural Marketing, Customer Relationship Management.

Apoorv has worked as Chairperson – Marketing area and Chairperson – Media Relations during his tenure at IIM Tiruchirappalli