Debarun Chakraborty

Prof. Debarun Chakraborty is presently working as an Associate Professor in the Marketing Management area & Chairperson - Blended MBA for Working Professionals at the Indian Institute of Management (IIM), Nagpur. He has more than 17 years of work experience across industry and academia. He has completed a BE in Chemical, an MBA in Marketing, and a PhD in Management. Prof. Chakraborty teaches various courses, namely Innovative Promotion Strategies, Services Marketing, Rural Marketing, Consumer Behavior, Marketing Management, Business Research Methods for MBA & Ex-MBA programs, and Consumer Behavior, Academic Writing & Publishing & Advanced Marketing Research & Analytics for PhD programs. His research interests include Technology Adoption, Human-Computer Interaction, Food Marketing, and Sustainability.

Prior to joining IIM Nagpur, Prof. Chakraborty was associated with Symbiosis Institute of Business Management, Nagpur, the constituent of Symbiosis International (Deemed University), Pune, as a Professor. He has also served as Deputy Director and Research Head during his tenure at SIBM Nagpur. He has also guided two PhD scholars under Symbiosis International (Deemed University), Pune. He has also completed three international research projects with Saudi Electronic University, UAE, and one with Aston University, UK. He is presently involved as a principal consultant with a consultancy named "Project Utkarsh" sponsored by Bhushilp Mines and Minerals Pvt. Ltd., Nagpur.

Prof. Chakraborty has published more than 50 papers in ABDC A* & ABDC A category journals namely Journal of Business Research, Psychology & Marketing, Journal of Retailing & Consumer Services, Decision Support Systems, Journal of Sustainable Tourism, IEEE Transactions on Engineering Management, Technological Forecasting and Social Changes, Technovation, Journal of Hospitality Marketing & Management, Journal of Computer Information Systems, Electronic Commerce Research, Journal of Global Information Management, Journal of Environmental Management, Asia Pacific Journal of Tourism Research and many more. Presently, he is serving as an Associate Editor for the Journal of Computer Information Systems (published by Taylor & Francis, indexed in the ABDC ‘A’ category) and Systems Research & Behavioral Science (published by Wiley, also indexed in the ABDC ‘A’ category).  He is also on the Editorial Board of several top journals published by Taylor & Francis, Sage, Wiley, Emerald & IGI Global.

Selected Publications

ABDC A* Category Journals:

• Behera, R., Janssen, M., Rana, N P, Bala, P., & Chakraborty, D. (2024). Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces. Decision Support Systems.
• Chakraborty, D. & Mattila, A. (2025). The effect of self-conscious emotions of guilt and regret on consumers’ intentions to reduce food waste. Journal of Sustainable Tourism.
• Manna, A., Chakraborty, D. & Apergis, N. (2026). User-centric design for energy service apps: Integrating expectations disconfirmation and innovation theories. Energy Economics. (Upcoming)

ABDC A Category Journals:

• Chakraborty, D., Troise, C., & Bresciani, S. (2025). Exploring Consumer Intentions to Continue: Integrating Task Technology Fit and Social Technology Fit in Generative AI based Shopping Platforms. Technovation.
• Chakraborty, D., Behl, A., Golgeci, I., & Nazrul, A. (2025). Understanding Blockchain Adoption in SMEs: A Mixed-Method Study of Digital Transformation, Resilience, and Senior Leadership Support, IEEE Transactions on Engineering Management.
• Chakraborty, D., Bresciani, S., & Troise, C. (2025). The Role of Institutional Pressures in Greenwashing: A Two-Phase Study on Company Behavior, International Journal of Bank Marketing.
• Appolloni, A., & Chakraborty, D. (2025). Addressing the Drivers and Concerns Towards Agri-Food Strategy: Prioritizing Environmental Management Business Models, Business Strategy and The Environment.
• Baker, A., Chakraborty, D., & McAdams, A. C. (2025). Revisiting the Information Hierarchy in the AI Era: Implications of Misinformation, Ignorance, and Imprudence, Communications of the Association for Information Systems.
• Chakraborty, D., Gunasekaran, A., & Subramanian, G. (2025). Privacy Vs. Personalization: GENAI’s Role in Technology Adoption, Journal of Computer Information Systems.
• Chakraborty, D., & Zhang, J. Z. (2025). When hope matters: moderating effects on expectation disconfirmation, trust, and continuance usage in AR fashion apps, Electronic Commerce Research.
• Chakraborty, D., & Rana, N. P. (2025). Impulse Buying and Stickiness using Flow Theory: A Longitudinal Study, Journal of Computer Information Systems.
• Chakraborty, D. & Rana, N. P. (2025). Editorial Introduction: Impact of the metaverse on online retailing. Journal of Retailing & Consumer Services.
• Appolloni, A., Chakraborty, D., & Jain, R. K. (2025). Culturally Responsive AI: Integrating Hofstede’s Cultural Model in AI-Driven ESG Strategies. Business Strategy & Environment.
• Polisetty, A., Chakraborty, D., Sowmya, G., Khorana, S., & Islam, N. (2025). Unlocking the Potential for Smart Technology Adoption: Leveraging Mental Health Apps for Improved Well-being. Systems Research and Behavioral Science.
• Singu, H. B., Chakraborty, D., Troise, C., Camilleri, M. A., & Bresciani, S. (2025). Responsible AI for trustworthy tourism A framework for mitigating ambiguity and anxiety with generative AI. Technological Forecasting & Social Change.
• Polisetty, A., G, Sowmya., Chakraborty, D., Appolloni, A. (2026). Bridging Emotion and Technology: Customer Involvement and Acceptance of Robo-Advisory Services. IEEE Transactions on Engineering Management. (Upcoming)
• Manna, A., Chakraborty, D., Gunasekaran, A., Biswas, D., Glavee-Geo, R. (2026). Machine Learning Modeling for Flexible Management in Financial Inclusion Assessment. Global Journal of Flexible Systems Management. (Upcoming)
• Manna, A., Chakraborty, D., Appio, F. (2026). From Reviews to Results: A Mixed-Methods Evaluation to Understand UX in Fashion Apps. Technological Forecasting & Social Change. (Upcoming)

• Innovative Promotional Strategies
• Services Marketing
• Consumer Behavior
• Marketing Management
• Advanced Marketing Research & Analytics
• Business Research & Methods
• Rural Marketing

Research Projects

1. Title: Transition to E-learning: By Choice or by Force: A Cross-cultural and Trans-National Assessment
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 11th March 2021
2. Title: A Study on Adoption of E-Health Services: Developing an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 22nd May 2022
3. Title: A Study on Adoption of Mobile Learning Apps (MLA): Development of an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 17th April 2023

Consultancy:

1. Title: Project Utkarsh; Funding Agency: Bhushilp Mines and Minerals Pvt. Ltd., Nagpur; Role: Principal Consultant; Status of The Project: Ongoing

1. Presently serving as Chairperson- Blended MBA for Working Professionals at IIM Nagpur since January 2025.
2. Presently serving as a Doctoral Programme Committee member at IIM Nagpur.
3. Presently serving as an Academic Programme and Grievance Redressal Committee member at IIM Nagpur.
4. Served as a Deputy Director & Research Head during his tenure at SIBM Nagpur.