Debarun Chakraborty

Prof. Debarun Chakraborty is presently working as an Associate Professor in the Marketing Management area & Chairperson - Blended MBA for Working Professionals at the Indian Institute of Management (IIM), Nagpur. He has more than 18 years of work experience across industry and academia. He has completed a BE in Chemical, an MBA in Marketing, and a PhD in Management. Prof. Chakraborty teaches various courses, namely Innovative Promotional Strategies, Services Marketing, Rural Marketing, Consumer Behavior, Marketing Management, Business Research Methods for MBA & Ex-MBA programs, and Consumer Behavior, Academic Writing & Publishing & Advanced Marketing Research & Analytics for PhD programs. His research interests include Technology Adoption, Human-Computer Interaction, Food Marketing, and Sustainability.

Prior to joining IIM Nagpur, Prof. Chakraborty was associated with Symbiosis Institute of Business Management, the constituent of Symbiosis International (Deemed University), Pune, as a Professor. He has also served as Deputy Director and Research Head during his tenure at Symbiosis. He has also guided two PhD scholars under Symbiosis International (Deemed University), Pune. He has also completed three international research projects with Saudi Electronic University in the UAE and one with Aston University in the UK. He is presently involved as a principal consultant with a consultancy named "Project Utkarsh" sponsored by Bhushilp Mines and Minerals Pvt. Ltd., Nagpur.

Prof. Chakraborty has published more than 70 papers in ABDC A* & ABDC A category journals namely Psychology & Marketing, Journal of Retailing & Consumer Services, International Journal of Consumer Studies, Journal of Consumer Marketing, Marketing intelligence & Planning, International Journal of Retail & Distribution Management, Journal of Business & Industrial Marketing, Journal of Hospitality Marketing & Management, Decision Support Systems, Energy Economics, Journal of Sustainable Tourism, Journal of Business Research, IEEE Transactions on Engineering Management, Technological Forecasting and Social Changes, Technovation, Journal of Hospitality Marketing & Management, Journal of Computer Information Systems, Electronic Commerce Research, Journal of Global Information Management, Journal of Environmental Management, Business Strategy and the Environment, Systems Research and Behavioral Science, Communications of the Association for Information Systems, Global Journal of Flexible Systems Management, and many more. Presently, he is serving as an Associate Editor for three top-ranked journals, named International Journal of Consumer Studies (published by Wiley, indexed in the ABDC ‘A’ category), Journal of Computer Information Systems (published by Taylor & Francis, indexed in the ABDC ‘A’ category), Systems Research & Behavioral Science (published by Wiley, indexed in the ABDC ‘A’ category) & Electronic Commerce Research (published by Springer, indexed in the ABDC ‘A’ category).  He is also on the Editorial Board of several top journals published by Taylor & Francis, Sage, Wiley, Emerald & IGI Global.

Selected Publications

ABDC A* Category Journals:

1. Behera, R., Janssen, M., Rana, N P, Bala, P., & Chakraborty, D. (2024). Responsible metaverse: Ethical metaverse principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces. Decision Support Systems. 
2. Chakraborty, D. & Mattila, A. (2024). The effect of self-conscious emotions of guilt and regret on consumers’ intentions to reduce food waste. Journal of Sustainable Tourism.
3. Manna, A., Chakraborty, D. & Apergis, N. (2025). User-centric design for energy service apps: Integrating expectations disconfirmation and innovation theories. Energy Economics.
4. Chakraborty, D., Gunasekaran, A. & Appio, F. (2026). Digital transformation of railway services: An affordance theory analysis. Transportation Research Part E.

ABDC A Category Journals:

1. Chakraborty, D. (2026). Drivers of User Satisfaction and Engagement in AR/VR-Enabled Tourism Apps. Journal of Computer Information Systems.
2. Polisetty, A., Sowmya, G., Chakraborty, D., & Bresciani, S. (2026). Sustainable competitiveness through regulatory trust: How indian small and medium enterprises transform regulation into innovation. Technological Forecasting and Social Change, 230, 124766.
3. Choubey, V & Chakraborty, D. (2026). How Consumers Perceive Digital Nudging by Agentic AI in E-Commerce?  Journal of Retailing and Consumer Services
4. Chakraborty, D., Manna, A., & Appio, F. P. (2026). From reviews to results: A mixed-methods evaluation to understand UX in fashion apps. Technological Forecasting and Social Change, 226, 124604.
5. Polisetty, A., Sowmya, G., Chakraborty, D., & Appolloni, A. (2025). Bridging Emotion and Technology: Customer Involvement and Acceptance of Robo-Advisory Services. IEEE Transactions on Engineering Management, 73, 847-862.
6. Chakraborty, D. (2025). Generative AI (GAI) adoption in hotels and resorts: Understanding competitive advantage using longitudinal & multi-group study. Current Issues in Tourism, 1-20.
7. Basu, B., Chakraborty, D., & Kar, A. K. (2024). How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations. International Journal of Production Economics, 278, 109417.
8. Chakraborty, D., Kar, A. K., Patre, S., & Gupta, S. (2024). Enhancing trust in online grocery shopping through generative AI chatbots. Journal of Business Research, 180, 114737.
9. Chakraborty, D., Polisetty, A., & Rana, N. P. (2024). Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective. Technological Forecasting and Social Change, 203, 123405.

• Innovative Promotional Strategies
• Services Marketing
• Consumer Behavior
• Marketing Management
• Advanced Marketing Research & Analytics
• Business Research & Methods
• Rural Marketing

Research Projects

1. Title: Transition to E-learning: By Choice or by Force: A Cross-cultural and Trans-National Assessment
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 11th March 2021
2. Title: A Study on Adoption of E-Health Services: Developing an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 22nd May 2022
3. Title: A Study on Adoption of Mobile Learning Apps (MLA): Development of an Integrated Framework in A Multinational Context
   Funding Agency: Saudi Electronic University, Riyadh
   Role: Co-investigator
   Status of the Project: Submitted on 17th April 2023

Consultancy:

1. Title: Project Utkarsh; Funding Agency: Bhushilp Mines and Minerals Pvt. Ltd., Nagpur; Role: Principal Consultant; Status of The Project: Ongoing

1. Presently serving as Chairperson- Blended MBA for Working Professionals at IIM Nagpur since January 2025.
2. Presently serving as a Doctoral Programme Committee member at IIM Nagpur.
3. Presently serving as an Academic Programme and Grievance Redressal Committee member at IIM Nagpur.
4. Presently serving as a member of the Financial Aid Committee at IIM Nagpur.
5. Served as a Deputy Director & Research Head during his tenure at SIBM Nagpur.