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Prof. Prakash Awasthy’s co-authored research paper entitled ‘Blockchain enabled traceability — An analysis of pricing and traceability effort decisions in supply chains’ has been published in the ScienceDirect European Journal of Operational Research. His co-authors are Prof. Tanushree Haldar, Professor at Indian Institute of Management Nagpur, India, and Prof. Debabrata Ghosh, Professor at Essex Business School, University of Essex, UK.

This research explores the conditions that facilitate blockchain adoption and remain complementary, as well as benefitting the supply chain under certain conditions. Furthermore, this research also sheds light on the surplus or cost-sharing mechanisms that can incentivize firms to join blockchain. This research examines a dyadic supply chain consisting of a buyer and a supplier and analyzes their traceability effort and pricing decisions. The study offers a framework supply chain players can use to assess the likelihood of blockchain implementation success or failure. It addresses the challenges of incentives and cost imbalances in blockchain implementation and much more.