As part of HR-Talks’19 series, HR-SIG of IIM Nagpur had the pleasure to host Mr. Pankaj Suri, Director of Human Resources, Edelman. Mr. Suri gave insights about how marketing communication has been evolving with the changing pace of technology. He also talked about the importance of public relations in a company and how it is an integral part of its marketing strategy. The session was made interactive by sharing examples of how experiential marketing is used to improve public relations. HR-SIG is grateful to the guest for his words of wisdom on Evolution of Communications Marketing.
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