Marx-The Marketing Club was pleased to host Mr. Rajkumar Jha, Director – Rural Campus, for a session on “Advertising and Communication for Rural Market”.
The session began with an introduction to Mr. Jha’s journey of searching for the who, why and what of rural marketing. He talked about cultural and socio-economic factors defining the new boundaries and how important it is to understand what your product means to the customer and how he/she uses it. The session also highlighted the power of observation in behavior research and how it helps brands create relevant campaigns.
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