Mr. Vishwas Anand, Content Marketing and Communications Lead, Infosys Knowledge Institute, delivered an insightful and informative session on ‘The Art of Differentiate Storytelling’.
He shared his expertise in content marketing and took us through the importance of having a content marketing strategy and how to build a content strategy framework. Mr. Anand educated us on the 3A content model – accuracy, authenticity, agility- that he had developed for efficient content marketing. He further discussed on content marketing metrics and the future of content marketing. He concluded his session by addressing the trend of podcasts.
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