Marx, The Marketing Club of IIM Nagpur was delighted to host Ms. Dola Halder- Brand Head of Doritos, for our leadership webinar series Insight 2020. The topic for the session was “Marketing outside Kotler.”
The speaker kickstarted the session by dispelling the myth that marketers are only involved in making ads and interacting with celebrities. The speaker explained the 4 P’s of marketing through insights gained from her own experience while emphasizing how a brand Manager acts as a CEO of the brand he/she manages. She also spoke of how brands can use the five- finger approach to get the right promotion concept.
We thank Ms. Dola Halder for taking her valuable time and enlightening the students of IIM Nagpur with her knowledge and experiences.