“Algorithms will never respond to human needs the way humans do – they can read the lines but not between the lines…”
The first batch of the PG Certificate Programme – Digital Strategy and Marketing Analytics (DMA) was inaugurated with Mr Subramanyeswar S. (Chief Strategy Officer (APAC), MullenLowe Group) delivering the Inaugural Address.
In his insightful speech, Mr Subramanyeswar discussed how marketing professionals could build a winning brand by tapping into the innate need for human connection and empathy among consumers. He exhorted participants to be innovative and inspirational in their actions and decisions.
Dr Bhimaraya Metri (Director, IIM Nagpur) congratulated the participants on selecting a highly relevant course, reiterating that with its emphasis on industry-connectedness, locational advantage, and a highly qualified faculty body, IIM Nagpur is the ideal institution for them to upskill themselves.
Introducing the course to the participants, Prof Aruna Tatavarthy (Programme Director, DMA) related that marketing was one of the most sought-after skills in present times, explaining how IIM Nagpur is well-placed to bridge the industry-academia gap in the domain of marketing. Prof Ranjitha GP (Programme Director) offered the vote of thanks.