Topic : “Customer acquisition and brand building on digital platforms ”
Name of the Speaker: Mr Abhay Kumar
About the speaker : Mr Abhay Kumar is PGDM from the Indian Institute of Management Lucknow and has held senior leadership roles in FMCG , Mobile and Financial services industries across countries. He has a rich experience in Business Leadership , P&L Management , Sales and Marketing. He has previously worked with major companies like Star TV , Samsung Electronics, American Express and GE Capital.
About the Session : Increasingly the digital platforms are encroaching upon the traditional marketing channels . The digital platform offers a relatively inexpensive way to connect with the customers and to convert them.The session will revolve around the various channel strategies used by the industry to provide a seamless customer experience on the digital front.