Who better to talk about ‘Transforming Attitude and Engagement with Customers’ than Mr. Srinivas Uppaluri, Strategy, Go-To Markets and Leadership Coach with 30 years of experience of working closely with top managements of various companies. His insightful views on customer-centricity at the heart of transforming sales effectiveness awed the aspiring managers and leaders of IIM Nagpur. We were also fortunate enough to witness the launch of his new book ‘Switch: Sales Transformation for Strategic Advantage’. IIM Nagpur students are very thankful for his presence.