MarX- The Marketing Club was pleased to host Mr. Hari Prakash Karcherla, Vice President – Retail, Valvoline Cummins Ltd., for a session on ‘Brand Management during Economy Slowdown’. He shared stories of brands that weathered economic slowdown in the past through the power of product and marketing innovation; and how marketing mix goes beyond the Four P’s of Marketing. Through several examples,
Mr. Prakash explained how brands create marketing communications through deep insights. He concluded the session with survival guidelines for marketers in bad times.
Team MarX extends its gratitude to Mr. Hari Prakash for an interactive and inspiring session!
For more photos
Click Here