MarX – Marketing Club, IIM Nagpur was pleased to host Ms.Aditi Patwardhan for its event Grafico, a live event on the art of Creative Communication Design.
The event started off with a Master class by Ms. Aditi Patwardhan, Executive Director at Lowe Lintas, on deconstructing ad campaigns, and converting insights into stories. The knowledge session served as the basis for the problem statement which was shared in the form of a communication brief. The participants were given two hours to work on the storyboard. With huge registrations on Dare2Compete, the competition saw participation from all premier B-schools of the country.
We are thankful to Ms. Aditi Patwardhan, Executive Director – Lowe Lintas for the valuable session!