MARX, the marketing club of IIM Nagpur, through club activities seeks to achieve two objectives – One, to be a resource for students looking to pursue a career in Marketing by building a repository of case studies, books, research papers; connecting marketing concepts to real-world applications through events like ‘Ad Wise’, ‘Marque Brand Challenge’, workshops like ‘Marketing through Storytelling’ that helped students build their personal brand; Two – to contribute to IIM Nagpur brand by increasing visibility, so IIM N is an institute of choice for recruiters and MBA aspirants, through National events like ‘Brandit 16’ that saw participation of over 25 top B-Schools in India & over a 700% increase in the club’s social media pages, facilitate participation in global events like ‘Google Online Marketing Challenge’ that saw participation of 42 students from IIM N, networking with corporates for live projects.
