MarX – The Marketing Club was delighted to host Mr. Vishhal Bhusari, Director – Sales at Kellogg Company as part of the leadership series INSIGHT 2020.
The topic of discussion was “Pandemic and Downturn: How Organisations Play to Win”. Mr. Bhusari spoke about the core values of Kellogg’s and how the FMCG industry has dealt with the recessionary crisis brought by COVID, the global recession, and the economic downturn. The session discussion focused on the impact of these changes on consumer behavior and how different brands dealt with these changes through pricing, product innovation, process simplification.
We thank Mr. Vishaal Bhusari for his valuable insights and a great session.