MarX – the Marketing Club of IIM Nagpur, conducted Marketing Crusader 4.0, an online national event comprising an online quiz and case study competition. Participants in teams of one to four were required to attend the online quiz. The teams which cleared the first round need to develop a market strategy for the problem presented in the case by using concepts like Market Research, Integrated Marketing Communication, and Marketing Mix. With registrations of 1378 on Dare2Compete, the competition saw participation from all premier B-schools of the country.