Prof. Atul Arun Pathak co-authored a case titled 'BharatAgri: Strategy of an Indian Agri Tech Startup', with Prof. Aashish Argade (IRMA). Published by Ivey Publishing, the case helps students understand the concept of strategy and business models especially in the context of entrepreneurial start-up ventures and highlights the strategic decisions that early-stage start-ups might have to make, relating particularly to B2C or B2B modes of expansion.
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