Annamalai, B., Yoshida, M., Varshney, S., Pathak, A.A. and Pingali, V. (2021). 'Social media content strategy for sport clubs to drive fan engagement'. Journal of Retailing and Consumer Services, Vol. 62, 102648, ISSN 0969-6989, https://doi.org/10.1016/j.jretconser.2021.102648.
Journal Articles
