Yatish Joshi

Dr. Yatish has completed his Ph.D. at IIT Roorkee. He has worked at HDFC Bank Ltd.,  NIT Allahabad, Flame University, Pune. He has also been a visiting faculty member at FORE School of Management Delhi.  He has secured and worked on externally funded projects and consultancies for various funding agencies and private organizations, including the SPARC, Ministry of Education, Uttar Pradesh Council of Science and Technology, PMFME, Ministry of Food Processing, Enhansafe India etc.

He has conducted several training sessions/MDPs in the areas of marketing strategy,  Research, simulation, Analytics, and social media marketing for various organizations such as Nestle, Bharat Dynamics Ltd., IOCL, BPCL, The Audit and Accounts department of the government of India, etc. He has also served as a resource person for numerous training programs/Capacity Development Programs sponsored by AICTE/UGC, including those at Institutes of National Importance and Government Training Institutes. Dr. Yatish Joshi has consistently published research articles in first-tier journals, including outlets listed in the Australian ABDC list of management journals and the Web of Science SCI and SSCI listed Journals. He is also the Recipient of the Emerald Literati Network Awards for Excellence 2017.

• Kumari, G., & Joshi, Y. (2023). Corporate sustainability performance and firm performance: the state-of-the-art and future research agenda. Benchmarking: An International Journal.(ABDC-B)
• Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: foundations, trends, and ways forward. Electronic Commerce Research, 1-55. (ABDC-A)
• Bodhi, R., Singh, T., & Joshi, Y. (2022). Modelling the role of social media usage in improving users well-being: a social enhancement model perspective. Benchmarking: An International Journal, 29(8), 2450-2470. (ABDC-B)
• Pandey, A., Sahu, R., & Joshi, Y. (2022). Kano model application in the tourism industry: A systematic literature review. Journal of Quality Assurance in Hospitality & Tourism, 23(1), 1-31.(ABDC-B)
• Joshi, Y., Uniyal, D. P., & Sangroya, D. (2021). Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of Cleaner Production, 328, 129638. (ABDC-A)
• Sangroya, D., Yadav, R., & Joshi, Y. (2021). Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, 25. (ABDC-A)
• Joshi, Y., Yadav, R., & Shankar, A. (2021). The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of Strategic Marketing, 1-19. (ABDC-A)
• Joshi, Y., Sangroya, D., Srivastava, A. P., & Yadav, M. (2019). Modelling the predictors of young consumers' sustainable consumption intention. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1663. (ABDC-B)

Cases:

• Srivastava, S., & Joshi, Y. (2023). Translating green to “green”: VAHDAM India’s marketing channelisation. Emerald Emerging Markets Case Studies, 13(2), 1-45.

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Externally Funded Projects/Consultancies:

• Project titled "Developing a framework and designing assessment metrics for cyclic social innovation for circular economy in India" Funded by SPARC, Ministry of Education (Amount INR 45.59 lakh)
• Project titled "Green Energy Management & Audit System using IoT: A Study Based in Uttar Pradesh” Funded by Council of Science & Technology U.P. (Amount INR 13.86 lakh)
• Consultancy project titled "Millets Product Development: Packaging, Branding and Commercialization in Start-up India Perspective" funded by SHO (Supported by PMFME, Ministry of Food Processing, Govt of India) (Amount INR 7.5 Lakh)
• Consultancy project titled "Business Value Analysis" for Enhansafe India Pvt Ltd., Pune (Amount INR 1.18 Lakh)
• Consultancy project titled "Developing and Implementing Marketing and Distribution Strategies for Consumer Food Products" funded by BS Flour Mill Pvt Ltd. (Supported by PMFME, Ministry of Food Processing, Govt of India) (Amount INR 2.03 Lakh)

No details found.