Faculty News

Faculty News
Prof Varsha Khandker’s paper titled “Two decades of the bottom of the pyramid research: Identifying the influencers, structure, and the evolution of the concept” has been published in Management Review Quarterly. This paper reviews the literature on the bottom of the pyramid (BoP) across disciplines using systematic literature review (SLR). It explores the evolution of literature over the last 20 years, beginning with the work of C.K. Prahalad using bibliographic data and thematic analysis of the entire text of the most influential papers. A systematic search resulted in 665 publications related to BoP in various journals. The analysis involves identifying trends in publications and citations, most-cited journals and papers, most productive and influential authors in the field. The results indicate a surge in BoP research. The paper also finds that the focus of the research has shifted to newer disciplines. Overall, the results suggest a sustained and growing interest in BoP.